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Differentiation Strategy - Winning Members by Being Different

When
25 Oct 2022
12:30 PM - 1:30 PM
Location
Virtual

Differentiation Strategy

Winning Member by Being Different

Tuesday, October 25, 2022

Registration is OPEN!

What You Will Learn

Understand the concept of differentiation
Understand how to create a differentiation strategy
Understand how to do creative problem solving

Summary

Differentiation is about being different in a way that causes a target (customers, members, employees, visitors, etc.) to prefer your offering (company, association, city, etc.) to alternative offerings. The webinar will explain the five-step process for creating a differentiation strategy: 1) segmenting the market, 2) mapping your existing strategy to the "as is" strategy canvas, 3) creating and mapping your new strategy to the "to be" strategy canvas, 4) creating the value proposition, and 5) diagramming the activity system that will implement the strategy. The webinar will emphasize a number of methods for identifying differentiation opportunities (e.g., journey mapping, jobs-to-be-done, etc.) and creative problem-solving methods for capitalizing on the opportunities.

Presenter

Kevin Holt

Kevin Holt has more than 40 years of experience as a corporate executive, a small business owner, and a strategy consultant and meeting facilitator. He is the author of the book Differentiation Strategy: Winning Customers by Being Different, published by Routledge, and an e-learning course of the same name. Kevin received an MBA from Arizona State University and a BS from the University of Wisconsin-Madison.

How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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