Advancing Kansas Associations Through 
Education, Information and Advocacy.

The Kansas Society of Association Executives 

Why Now is the Time to Change Your Pricing Strategy and How to Do It

  • 12 May 2022
  • 12:30 PM - 1:30 PM
  • Virtual

Why Now is the Time to Change Your Pricing Strategy and How to Do It

Thursday, May 12, 2022

Registration is OPEN!


If there's one thing most associations faced over the past two years, it's that a lack of a pricing and value strategy for your products and services leads to knee-jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. In this session, you will learn what components your strategy needs, where to start today, and how to continue your strategy with continuous improvement for years to come - emergency or not.


  Dr. Michael Tatonetti

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. You can learn more about the work his team is doing at

How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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