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The Kansas Society of Association Executives 


Revenue Diversification for Associations

  • 20 Aug 2020
  • 11:30 AM - 1:00 PM
  • Kansas Bankers Association, 610 SW Corporate View, Topeka, KS 66615
  • 30

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REVENUE DIVERSIFICATION FOR ASSOCIATIONS
Dede Gish-Panjada
Vice President – Consulting, Bostrom
Thursday, August 20, 2020
Lunch at 11:30, Presentation Noon-1:00pm
Kansas Bankers Association
610 SW Corporate View, Topeka, KS 66615

Is your association finding it difficult to rely only on traditional revenue sources such as membership dues and conference registration fees? Does your organization feel it must broaden its revenue base to meet increasing budgetary demands and spread the downside risk of uncertain markets?

Revenue assessment is a key component of a business model analysis and is complex enough to require separate analysis and development. In today’s rapid pace of change, it requires more frequent updating than the overall business plan. These are the opportunities Bostrom identifies as key to examine to better diversify association revenues. Which ones are the most applicable for your association?

  • Analyze historical revenue streams and cost structures to identify weaknesses to be addressed
  • Critical assessment of pricing strategies to enhance revenue generation and market position
  • Identification and analysis of all association assets and opportunities to monetize the association’s intellectual property
  • Market analysis to identify unmet stakeholder needs and emerging trends in products and services that the association might be positioned to take advantage of

Learner outcomes:

  • Discuss the process to inventory unmet stakeholder needs and identify emerging product and service trends in the association’s industry
  • Describe how to examine pricing strategies and cost structures to identify new revenue opportunities
  • Identify key association intellectual property that could create potential revenue streams




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