The Power of Branding: Coco Chanel
Jane Hermstedt
Tuesday, July 21, 2015
Registration at 8:00am, Program from 8:30-9:30am
Kansas Soybean Association, 1000 SW Red Oaks Pl., Topeka
Overview: Participants learn the key elements of personal branding from the inimitable Gabrielle “Coco” Chanel. Chanel was a pioneer in the field of branding, and intuitively understood the value of managing how her image was showcased to the world. Shaped by her hardscrabble early years as a seamstress and bar singer, Chanel redefined her image many times over before ultimately becoming the most recognizable brand in Parisian couture. She changed how the world viewed style, and built a brand that today is worth over $7 billion.
Participant Benefits: Coco Chanel’s story offers participants many lessons on how to craft a memorable personal brand built on an appreciation of their own uniqueness. Through this seminar, participants learn to:
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Understand the key elements of a strong personal brand
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Package their current strengths into a product
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Articulate their unique selling points.
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Structure a deliberately designed personal brand
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Project confidence while networking their personal brand
About Our Speaker:
Jane Hermstedt has worked for fifteen years in leadership training, coaching and development roles both in the U.S. and internationally, and has traveled to more than seventy countries. She has taught South Indian computer engineers to communicate with American clients, trained Albanian teachers in modern instruction methods, led communications training for South Korean flight crews, developed leadership skills for fast-tracked Dubai managers, and virtual learning games for a Fortune 500 company. She finds leadership fascinating, and is driven to help people better understand themselves and how they interact with others. She has a B.A. in History from the University of Kansas, an M.A. in International Relations from The American University, and a Graduate Master's Certificate in Executive and Professional Coaching from the University of Texas. She is also a member of the American Society for Training and Development and the International Coach Federation.
CAE Domain and Credit Hours:
CAE Domain 1 -Strategic Management; 1 hour
