Five Principles for Creating a 21st-Century Culture
Jamie Notter
10:30-11:45am
“Culture eats strategy for breakfast,” as they say, yet few organizations can accurately describe their culture, let alone articulate their strategies for keeping it healthy and strong. This problem has intensified in today’s fast-paced, “social” world, where traditional command-and control approaches are giving way to more decentralized, transparent, and agile ways of doing business. Associations that are thriving today (and attracting the best talent) are adapting to this new environment. They are building cultures based on modern, more social principles, and have better performance to show for it. In this session, Jamie Notter, author of Humanize: How People-Centric Organizations Succeed in a Social World, will outline practical strategies for bringing your culture “up to code” in today’s world, in ways that can make you an employer of choice.
How to Use Social Media for Successful Marketing and Membership Recruitment
Maddie Grant
12:15-1:30pm
The content of this session will be especially of interest to executives, membership managers, social media managers, marketing professionals, and those interested in learning more about applying social media marketing to membership recruitment. The presentation will include information about trends in association social media marketing, examples of associations using social in various ways, and explanations of core concepts such as social CRM, social influence and content strategy. A portion of the session will be devoted to a Q&A discussion, including opportunities to hear from your peers about their successes and challenges.
Objectives:
